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The Sandford Group
was founded in 1990. The company was developed from a previous
company owned by David Sandford Sr. (who retired) This previous
company had extensive experience in large scale special event
planning and implementation. Consulting in specialized publishing
was also a service offered. One of the many projects developed
was the Canadian Amateur Sport Awards. This high profile event
was a $500.00 a plate event that raised funds for amateur sport.
Dave and Steve Sandford worked for this company and gained valuable
experience in developing marketing properties for the amateur
In 1991, The Sandford Group
and the Canadian Sports Federation developed a property called
the "Sport Source". The publication was designed to be
a communication tool for the amateur sport industry and assist
in the process of tournament planning.
In 1995 a second print
publication was created to cater to the same demographic as the
Sport Source, but would focus on conferences and meetings for
sport associations and their associated partners like the professional
recreation trade. This publicaton is called Cornerstones Conference
In 1996 DSD Graphics
was created to offer print design services to the advertisers/associations
associated with the two publications.
1997 the company saw value in the internet and formed a division
called Istarr.com. Istarr.com currently hosts in excess
of 900 web sites and Motion Web builds web sites for Istarr.com
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